How to achieve a perfect smile,
Give back.

There is nothing more rewarding than giving back. 10 years ago, our CEO Paul Harris established a charity for sick, disabled and terminally ill children. It has raised well over £600,000 to date and while that’s quite remarkable, he’s not finished by a long shot.
Equally remarkable is the way the money was raised. He successfully swam solo across the English Channel to France in 12 hours and 20 minutes. As if that wasn’t enough, he also swam to France, then back again, as part of a relay team.
He has also swam the Irish Channel followed as part of a relay team too. And all this is without counting the major cycling and Ironman Triathlons that have raised a huge amount of money for great causes.
We now support 3 separate charities. The Tubules Foundation, which builds schools in the least developed countries and advances education through technology. Dentaid, who help people like the homeless, the abused and cancer patients to access professional dental care and the BDA Benevolent Fund, who proactively support the financial and emotional needs of dental students, dentists and their dependants.

£600,000
Raised over £600,000 for children

12 hrs and 20min
Swam from England to France solo in
12 hours and 20 minutes

1,400 miles
Swam over 1,400 miles in total.
That’s the equivalent from London
to Marrakesh

3,500 hours
Trained for over 3,500 hours.
More than 466 working days